The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...
william bakker
COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?
One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...
4 takeaways for your DMO’s strategic planning during COVID-19
In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...
Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis
“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through...
DMO trend guide: Why Facebook groups and passionate communities make niche marketing mandatory
Try this simple thought experiment. If you could only choose one, would you rather have: a) 1,000,000 followers...
Know your visitors, focus your budget
For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...
The Love of Tourism: Bay of Plenty plans a future of flourishing
“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of...
Master your destination brand with DMO Matters: Rebrand Edition
Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than...
Why 70% of destinations say involving stakeholders is a major branding challenge
We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...
What tourism businesses need to know about destination branding
Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...
Case study: How Campbell River rebranded itself from the inside out
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...
Survive the Facebook algorithm and thrive with timeless destination marketing strategy
“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
