Tips from destinations

3 ways to use social media to successfully connect with potential visitors

Conversations and content shared on social media can play a crucial role in inspiring would-be visitors to finally book a trip, especially to an aspirational destination from their bucket list. Tourism and Events Queensland (TEQ) knows exactly how this works, as a...
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4 ways Chinese DMOs use Weibo to humanize their brands

Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied Chinese DMOs and how they use social media to engage travellers using humour and a playful, creative language. Her 2016 dissertation, “The use of...
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Lessons from a digital and social-oriented organization

What can we learn from a destination marketing organization (DMO) that was able to start afresh? Formed in 2014, VisitBrabant had the rare opportunity to reorganize and redefine its role as a DMO. Under the leadership of General Director Heleen Huisjes,...
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