Getting to the root of the story: the destination experience. Experiences on the ground turn into the stories that people tell each other. DMOs need to take a hands-on approach to leading its industry in improving its experiences.
Destination Marketing Strategy
For a DMO, storytelling is critical. Destination marketing is creating your own stories in different formats, and for different platforms. But this is not enough anymore. The internet is outnumbering you in stories about your destination.
More on our new Destination Management and Marketing Model and new product, the Destination Assessment. Establishing benchmarking, where to start for multi-year planning, and how all fits in with strategy.
The chart above is our framework for Destination Management and Marketing. It’s the result of everything we’ve learned by working with hundreds of DMOs around the world. Over the next weeks and months, we’re going to use this chart as a way to present what a modern DMO does and how it does it. We […]
Based on years of experience working with and for DMOs, we’ve developed a Destination Management and Marketing Model. In this blog series, we share our learnings, best practices and recommendations. Here are the articles in order: The Destination Management and Marketing Model part 1: Introduction The Destination Management and Marketing Model part 2: Assessment The […]