Strategic planning

3 recovery phases for your destination and DMO: Mitigate, restart, reimagine

Your organization’s path through the COVID-19 crisis will cross three stages: mitigating the impact, restarting local businesses and reimagining tourism. No one can predict how the COVID-19 crisis will unfold. But you can anticipate elements of your response as a...

Your DMO’s role in the slow-motion tourism restart

Believe it or not, it’s been a month since Virtual Forum, when many destination marketers gathered to discuss the COVID-19 crisis and strategies for their organizations. Today, many places remain in travel lockdown as the tragic losses of lives and livelihoods...

DMO communication in uncertain times: Responses to COVID-19

Is your destination’s communication strategy suitable for the COVID-19 crisis? Marketing a destination has never been more complex. With tourism businesses closing and travel coming to a halt across the globe, destination marketing organizations (DMOs) like...

Beyond COVID-19: Strategic thinking to prepare your DMO for the future

Apr 29, 2020 | Destination marketing strategy, Strategic planning

As news updates and official advisories continue to evolve, it might feel overwhelming for your destination marketing...

DMO scenario planning: What are the possible futures for your destination?

Apr 23, 2020 | Destination marketing strategy, Strategic planning

The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...

4 takeaways for your DMO’s strategic planning during COVID-19

Apr 17, 2020 | Destination marketing strategy, Strategic planning

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...

The Destination Management and Marketing Model part 1: Introduction

Nov 17, 2014

The chart above is our framework for Destination Management and Marketing. It’s the result of everything we’ve learned...

The Destination Management and Marketing Model: Index of Articles

Nov 16, 2014

Based on years of experience working with and for DMOs, we’ve developed a Destination Management and Marketing Model....

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