Technology and innovation

6 ways destinations are inventing a better life after COVID-19

A moment of pause can be time for reinvention. If your destination has experienced issues stemming from visitor pressure, including overcrowding, pollution, weakening infrastructure, or a loss of social license for tourism, this may be the moment to change. Consider...
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First-of-its-kind DMO partnership with Strava draws running community to Jersey

The best way to connect with passionate communities is to meet them where they already gather. Visit Jersey has taken a bold first step toward niche marketing through a partnership with Strava, the social network for athletes. If you have a friend who won’t stop...
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A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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