OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
CREATIVE NICHE :: BERMUDA
LEVELLING UP THE PLAYING FIELD
A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
Why the hero-hub-hygiene content marketing strategy still wins for DMOs
Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader...
Why emoji are a 🎁 for your DMO’s content marketing
Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working...
A brief history of your DMO’s role
Destination marketing is undergoing a revolutionary change. For many, mass advertising fades in relevance as...
Why 70% of destinations said involving stakeholders is a major branding challenge
We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...
Engagement benchmarks: How does your destination compare?
You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media...
Who’s doing niche tourism? These 5 destinations are doubling down on specific visitor passions
An experience made for everyone is often nothing special to anyone. “Why should I visit?” is one question your...
Place brand manager roles are expanding: here’s why and what to do next
“The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim - known as The...
Social media-fueled overcrowding and your DMO’s responsibility
Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that...
Sparking genuine word-of-mouth promotion is always a best practice
“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s...