Visitor experience

Getting unstuck: How to bring your DMO and stakeholders beyond fear to reimagine tourism

Building resilience for your destination means not only reimagining how tourism can build a better world, but also acting decisively to bring that world to life. This is the second of two articles by Frank Cuypers about reimagining tourism and gathering the courage to...

Remote workers stay longer, spark tourism recovery for some destinations

The trend toward longer near-in stays and flexible travel time could bring new visitors to your destination. Remote work is on the rise. Twitter, Shopify and Square are just a few of the many global companies shifting to a remote workforce indefinitely. This year in...

Conservation inspires unique tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is about more than economic growth; it means striving for a better quality of life. To this end, Tourism Bay of Plenty has a bold, 10-year destination...

Social media-fueled overcrowding and your DMO’s responsibility

Jul 9, 2018 | Topic: Sustainable tourism, Visitor experience

Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that...

Do your visitors still need a visitor centre? Use these 4 criteria to find out

Mar 23, 2018 | Topic: Visitor centres, Visitor experience

If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar...

Airbnb adds Experiences to its sharing economy platform

Mar 23, 2017 | Visitor experience

In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns...

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