STRATEGY :: BAY OF PLENTY
A FLOURISHING TOURISM VISION
This strategy shares the Bay of Plenty’s passion for its place in the world. The plan builds a future for tourism that regenerates instead of extracts, allowing the region to welcome visitors on its own terms.
CREATIVE :: THE CARIBBEAN
UNITING 26 NATIONS
A creative campaign platform that used sentiment data to uncover a common thread that helped a diverse region recover from two hurricanes. This historic collaboration captured the Caribbean’s shared life force: a rhythm that never stops.
FULL SERVICE :: CAMPBELL RIVER
UNASHAMEDLY REAL
During this ongoing AOR relationship, Destination Think has engaged the Campbell River community to create a brand and campaign platform that empowers locals and creates a real sense of pride.
STRATEGY :: ETC
MAKING VERTICALS HORIZONTAL
This modern, thematic approach to marketing allows Europe to attract and retain visitors by helping travellers fulfil their greatest passions across the whole continent. ETC shifted from vertical joint promotions to a horizontal platform strategy for Europe.
CREATIVE :: SASKATCHEWAN
EMBRACING THE HATERS
Saskatchewan is arguably the most polarising tourism destination in Canada. Those who know it either love it or hate it with a passion. We created a campaign platform that rallied the community and addressed the elephant in the room head-on.
CREATIVE :: AIKEN SC
MAKING OLD NEW
A creative campaign platform that reminds the world of all the good that comes with sticking to the things that really are important in life – and how substance will always outweigh the superficial.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
CREATIVE NICHE :: BERMUDA
LEVELLING UP THE PLAYING FIELD
A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
Place brand manager roles are expanding: here’s why and what to do next
“The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim - known as The...
Social media-fueled overcrowding and your DMO’s responsibility
Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that...
Sparking genuine word-of-mouth promotion is always a best practice
“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s...
5 inspiring stories from destinations making a difference
Our team is always looking for bright lights in the destination marketing industry - the stories that keep us...
Destination Think collaborates with Caribbean Coalition for Tourism on a Caribbean-wide awareness campaign
Our team is excited to collaborate with new partners across the Caribbean. This summer, we are proud to work with the...
Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale
A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....
What tourism businesses need to know about destination branding
Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...
The E.U.’s new data protection law hits May 25
A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your...
Case study: How Campbell River rebranded itself from the inside out
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...