“There are many routes to the future. There's not just one. Copenhagen is fantastic. It's a miracle. Don't copy. Be...
DMO leadership
Corporate sustainability isn’t working: Here’s what the travel industry needs to do next
“You have a huge, powerful constituency that visits you. You can educate them and mobilize them, not to tell you not...
Fighting “impact fatigue” to lead rural innovations: stories from Cariboo Chilcotin Coast
“One of the challenges that we've had in articulating sustainability and the values from the region is that those type...
5 ways agile tourism businesses are finding creative ways to operate
For many companies, COVID-19 spelled the end of normal operations. Some tourism businesses have embraced disruption as...
Mobilize, collaborate, be nimble: Saskatchewan’s path through COVID-19
“We have to be much more collaborative than in the past.”– Amy McInnis, Tourism Saskatchewan Amy McInnis is the...
How Destination Campbell River leads tourism stakeholders through crisis
“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell...
Mitigate COVID-19’s impact on your destination: Phase 1 of 3
The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid...
Community leadership: 4 ways your DMO can rise to the moment
“Being an industry leader means being a community leader. Destinations are places where people work and live. There is...
COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?
One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...
Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis
“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario...
Join Virtual Forum for DMOs on COVID-19 from April 7-9, 2020
Different times call for different methods. And this is a time unlike any other we have witnessed. Our team at...
Watch the webinar recording: DMO Scenario Planning for COVID-19
“Everybody needs to earn their daily bread, but this is not about the bread, this is about saving the bakery. And...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
