“Fight amnesia. Review what you’ve learned. Don’t just jump back into business as usual. It’s critical to fight the...
campbell river
Destination Campbell River welcomes Carly Pereboom as Executive Manager of Destination Marketing
DMO checklist: 6 signs you’ve found a great content creator
3 actions to improve your DMO’s communication during COVID-19
Your DMO’s role in the slow-motion tourism restart
May 7, 2020 | Destination marketing strategy, Strategic planning
Believe it or not, it’s been a month since Virtual Forum, when many destination marketers gathered to discuss the...
Not exactly utopia: Byron Bay grapples with a place brand crisis
Aug 21, 2019 | Brand and identity, Topic: Place DNA®
If its projected image doesn’t match its Place DNA®, your tourism destination risks a fierce backlash from residents....
Case study: How Campbell River rebranded itself from the inside out
Apr 27, 2018
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...
Kirsten Soder joins Destination Think as Executive Manager of Destination Marketing in Campbell River
Jun 9, 2017
We are pleased to welcome seasoned tourism executive Kirsten Soder to Destination Think’s talented team of destination...
Destination Think is poised to lead destination marketing in Campbell River with long-term strategic plan
Mar 28, 2017
Destination Think is pleased to announce a partnership with the City of Campbell River in British Columbia, Canada....
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.