Destination British Columbia

How your destination can promote safety during a tourism restart

“Promoting safe travel is so important because no one wants the tourism industry to be responsible for a second wave of infection and illness.” – William Bakker, Chief Strategist at Destination Think  As your destination progresses towards a tourism restart,...

How Destination Campbell River leads tourism stakeholders through crisis

“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell River  Destination Campbell River is the destination marketing organization (DMO) for a small city located on Vancouver Island in British Columbia. Like...

COVID-19 pandemic needs rational leadership from tourism destinations

Yes, this is a temporary time of crisis for global tourism. It is also time for your DMO to provide the calm, measured leadership that your visitors, locals and tourism industry need. Many destination marketing organizations (DMOs) see their primary mandate as...

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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