Destination marketing model

The Destination Management and Marketing Model part 7: Channels

How do your social, email and advertising channels work together? In this blog post we introduce the Channels section of our Destination Management and Marketing Model.

The Destination Management and Marketing Model part 6: Storytellers

What’s the importance of storytellers? A destination’s communication strategy now needs to shift from focusing on a few mass publishers, to focusing on many niche publishers. As a DMO, you need to find the right storytellers to reflect your destination.

The Destination Management and Marketing Model part 5: Target Audience

Understanding your potential audiences is very important, and destinations should constantly research them and learn from their visits. In this blog (Part 5 of our series), we’ll evaluate the role of Target Audiences.

The Destination Management and Marketing Model part 4: Experiences

Dec 3, 2014 | Destination marketing strategy, Strategic planning

In our last post we identified that storytelling is a central component of destination marketing. In this post,...

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