The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid...
william bakker
6 ways destinations are harnessing the power of visitor sentiment data
Fearing fallout from a media interview? 5 DMO do’s and don’ts
Restart your destination’s tourism industry: Phase 2 of 3
Beyond COVID-19: Strategic thinking to prepare your DMO for the future
Apr 29, 2020 | Destination marketing strategy, Strategic planning
As news updates and official advisories continue to evolve, it might feel overwhelming for your destination marketing...
DMO scenario planning: What are the possible futures for your destination?
Apr 23, 2020 | Destination marketing strategy, Strategic planning
The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...
COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?
Apr 21, 2020
One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...
4 takeaways for your DMO’s strategic planning during COVID-19
Apr 17, 2020
In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...
Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis
Apr 7, 2020
“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through...
DMO trend guide: Why Facebook groups and passionate communities make niche marketing mandatory
Sep 26, 2019
Try this simple thought experiment. If you could only choose one, would you rather have: a) 1,000,000 followers...
Know your visitors, focus your budget
Jun 7, 2019
For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...
The Love of Tourism: Bay of Plenty plans a future of flourishing
Apr 3, 2019
“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of...
Master your destination brand with DMO Matters: Rebrand Edition
Mar 7, 2019
Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than...
Why 70% of destinations said involving stakeholders is a major branding challenge
Sep 7, 2018
We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...
What tourism businesses need to know about destination branding
May 11, 2018
Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.