Topic: Case studies

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment. Ottawa was about to become the epicentre of Canada’s 150th anniversary celebrations in 2017. Tourism was expected to increase by 6.0% in overnight...

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart...

Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy

Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in consultation with Destination Think, the plan outlines seismic shifts in the DMO's role, and begins by describing what Copenhagen will leave behind,...

#RainyDayShakespeare: Stratford, Ontario expresses its Place DNA® to enhance the visitor experience

Nov 24, 2016 | Topic: Case studies, Visitor experience

Today’s tourism destinations are starting to understand the importance of defining their Place DNA®. What does this...

Small budget, huge impact: Content marketing success in Inuvik, Canada

Jun 29, 2016 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your...

Case Study: How Toerisme Gelderland shifted to consumer engagement by focusing on a niche experience

May 19, 2016 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help...

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