Topic: Case studies

Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian...

Case study: How Campbell River rebranded itself from the inside out

Successful destination branding stems from the identity of the people who make a place what it is. Over time, people and communities change, places and travel habits change, and destinations need to ensure that brand strategy evolves along with them. Campbell River is...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA®) can become deeply meaningful....

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

Feb 23, 2018 | Destination marketing strategy, Strategic planning, Topic: Case studies

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy

Feb 2, 2017 | Destination marketing strategy, Strategic planning, Topic: Case studies

Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in...

#RainyDayShakespeare: Stratford, Ontario expresses its Place DNA® to enhance the visitor experience

Nov 24, 2016

Today’s tourism destinations are starting to understand the importance of defining their Place DNA®. What does this...

Small budget, huge impact: Content marketing success in Inuvik, Canada

Jun 29, 2016

Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your...

Case Study: How Toerisme Gelderland shifted to consumer engagement by focusing on a niche experience

May 19, 2016

What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help...

Case study: How Destination British Columbia encouraged visitors to share their #exploreBC experiences through one-to-one conversations

Apr 13, 2016

A journey of a thousand miles starts with a single step, particularly if it’s straight up a mountain. Few destination...

Case study: How Tourism and Events Queensland’s innovative online listening campaign added “Surprise & Delight” to visitor experiences via Twitter

Apr 13, 2016

Tourism and Events Queensland (TEQ) is a bold and ambitious global destination renowned for its remarkable campaigns....

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