Topic: Case studies

Positive actions spark Tupelo creative campaign platform

Positive words have their place. But at a time when trust in many organizations is waning and public license for tourism is in question, positive action is the best message. Have you ever heard the old advice “show, don’t tell”? How about “walk your talk,” or...
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Sharing gratitude for tourism’s positive impact and hope for the year ahead

"There remains enormous potential within the travel industry and the act of travel itself to build a more just, sustainable, and vibrant world. That is why we work toward a better future through travel." We know you’ve been through a lot in 2021. And if you’re reading...
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Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian...
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