Best practices and tactics

Earned vs. paid media: Should DMOs pay to promote third-party content?

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it...

Is your messaging obsolete? This is the art of niche content marketing

Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel...

Is your destination Instagram-worthy?

Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet offers hundreds of listicles about the world’s most Instagrammable destinations; the most popular beaches and spectacular monuments are on display in...

Will Facebook City Guides make trip planning easier?

Mar 28, 2017 | Best practices and tactics, Content marketing and campaigns

Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service...

Enter the Content Cave to help your stories connect

Feb 24, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

Content marketing is as old as storytelling; in other words, it’s ancient. Storytelling mediums have evolved from cave...

Win your destination’s content marketing battle: Webinar recording and highlights

Feb 7, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right...

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