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Topic: Always-on Content

2 content marketing principles that transcend algorithms and boost word of mouth

March 2, 2018 by David Archer 1 Comment

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really. But recent (real) changes to Facebook’s […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Destination Marketing Tactics, Long Haul, Topic: Always-on Content Tagged With: algorithm, bermuda tourism authority, content CAVE, content marketing, Facebook, social media strategy, Topic: Always-on Content, tourism vernon, visit flanders, visit melbourne, visit victoria, western australia

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

February 16, 2018 by David Archer Leave a Comment

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

“… you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.” -Mark Zuckerberg, Founder and CEO at Facebook In January 2018, Facebook announced a significant change to its News Feed algorithm. The social media company says […]

Filed Under: Consumer Engagement, Destination Marketing Strategy, Long Haul, Strategic Planning, Topic: Always-on Content Tagged With: algorithm, Facebook, Tourism and Events Queensland, visit flanders, william bakker

8 tips for a brilliant DMO website and our Hall of Fame

February 2, 2018 by David Archer Leave a Comment

8 tips for a brilliant DMO website and our Hall of Fame

We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with the inspiration and information they need through endless platforms and channels. In an era saturated with social media, how can destination marketing organizations (DMOs) find the right role for their website? Let’s talk to an expert. Self-professed “website geek” Katie […]

Filed Under: Best Practices and Tactics, Consumer Engagement, Content Marketing and Campaigns, Long Haul, Topic: Always-on Content Tagged With: Australia, cleveland, costa rica, katie shriner, margaret river, Topic: Always-on Content, western australia

Earned vs. paid media: Should DMOs pay to promote third-party content?

December 15, 2017 by Think! Staff Leave a Comment

Earned vs. paid media: Should DMOs pay to promote third-party content?

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it makes the chocolate mousse look even better. Though it’s a […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Innovation & Trends, Long Haul, Topic: Always-on Content Tagged With: content marketing, digital marketing, promoted posts, Social Media, third-party content, Topic: Always-on Content

Enter the Content Cave to help your stories connect

February 24, 2017 by David Archer Leave a Comment

Enter the Content Cave to help your stories connect

Content marketing is as old as storytelling; in other words, it’s ancient.   Storytelling mediums have evolved from cave paintings, to printed books, to Snapchat stories, to virtual reality, but the human need for compelling stories (i.e. content) remains constant. The content cave continues to inspire us today, because stories are at the core of […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Destination Marketing Tactics, Seat 16B, Topic: Always-on Content Tagged With: content marketing, john freeman, storytelling, Topic: Always-on Content

Win your destination’s content marketing battle: Webinar recording and highlights

February 7, 2017 by David Archer Leave a Comment

Win your destination’s content marketing battle: Webinar recording and highlights

“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right people that you have what they need.” Looking for better results from your content marketing? Marketing Manager John Freeman gave a webinar presentation outlining strategies and tactics that your destination can use right away to connect the right […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Destination Marketing Tactics, Topic: Always-on Content Tagged With: content marketing, john freeman, think! webinars, Topic: Always-on Content

Want to improve visitor experience? Serve your guests by listening online

August 2, 2016 by Robyn Hanson Leave a Comment

Want to improve visitor experience? Serve your guests by listening online

Your destination will host a major event next month and thousands of visitors are expected to arrive. Given the short-term influx of guests – many who are likely first-time visitors – how can your destination marketing organization (DMO) ensure they experience the best of your destination? Content or community managers can be proactive and create […]

Filed Under: Day Trip, Destination Marketing Tactics, Topic: Always-on Content, Visitor Experience Tagged With: Destination British Columbia, hootsuite, listening station, live events, Topic: Always-on Content, Tourism and Events Queensland, Twitter, visit seattle

Connecting with communities: Amsterdam Marketing’s approach to using emotion in social content

June 24, 2016 by Think! Staff Leave a Comment

Connecting with communities: Amsterdam Marketing’s approach to using emotion in social content

What makes a community tick? During a presentation at a Social Media Tourism Symposium event in Amsterdam, Colleen Geske, head of social media marketing at Amsterdam Marketing and bestselling author of the book Stuff Dutch People Like (based on her popular blog that has 250,000 fans) talked about the power of emotional connections in social […]

Filed Under: Content Marketing and Campaigns, Day Trip, Destination Marketing Tactics, Tips from Destinations, Topic: Always-on Content, Uncategorized Tagged With: amsterdam marketing, emotions, Facebook, Social Media, Topic: Always-on Content

Your content manager is your DMO’s most important hire

May 20, 2016 by John Freeman 5 Comments

Your content manager is your DMO’s most important hire

Content managers or community managers (CMs) have an enormous effect on the success of your marketing efforts. Destination marketing organizations (DMOs) should invest the time and resources to make this crucial position a top priority, because the stakes are too high to do otherwise. Consider this scenario: You are running for President. It’s an incredibly […]

Filed Under: Best Practices and Tactics, Consumer Engagement, Content Marketing and Campaigns, Day Trip, Topic: Always-on Content Tagged With: communciation, community manager, consumer engagement, content manager, hiring, increase visitation, Topic: Always-on Content

Incremental gains: If your content manager isn’t making them, your destination is losing.

May 10, 2016 by John Freeman Leave a Comment

Incremental gains: If your content manager isn’t making them, your destination is losing.

Did you know that the Tour de France was created over 100 years ago as a piece of content marketing? Short on stories to write about over the summer in the early 1900s, French newspaper L’Auto created a grueling, sweltering bike race over and around the nation’s soaring mountains. Curious spectators lined the streets, riders […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Destination Marketing Tactics, Seat 16B, Topic: Always-on Content Tagged With: always-on content, best practices and tactics, content marketing, cycling, Incremental Gains, philosophy, tactics, Topic: Always-on Content

Nine criteria for selecting the right people for your next influencer campaign

April 21, 2016 by William Bakker 3 Comments

Nine criteria for selecting the right people for your next influencer campaign

Online travel influencers understand the benefits they offer a destination through authentic coverage and passionate, niche communities, but it has taken DMOs a little longer to grasp the value of working with them. Thankfully, that’s changing, as many DMOs now work with influencers as a key part of their marketing strategies and programs. Unfortunately, many […]

Filed Under: Best Practices and Tactics, Consumer Engagement, Content Marketing and Campaigns, Long Haul, Topic: Always-on Content Tagged With: Topic: Always-on Content

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March 23, 2018 By David Archer

Invitation to collaborate: What is the financial impact of your DMO’s digital earned media?

March 9, 2018 By Think! Staff

2 content marketing principles that transcend algorithms and boost word of mouth

March 2, 2018 By David Archer

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