Content marketing and campaigns

Is your destination Instagram-worthy?

Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet offers hundreds of listicles about the world’s most Instagrammable destinations; the most popular beaches and spectacular monuments are on display in...

Will Facebook City Guides make trip planning easier?

Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service is a natural next step. The new feature gathers travel-related content from across the social network and organizes custom recommendations in one...

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart...

Enter the Content Cave to help your stories connect

Feb 24, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

Content marketing is as old as storytelling; in other words, it’s ancient. Storytelling mediums have evolved from cave...

An insider look at how to work with influencers

Feb 21, 2017 | Content marketing and campaigns, Tips from destinations

The traditional role of the travel journalist is changing faster than your PR agency can get an influencer on a plane....

Win your destination’s content marketing battle: Webinar recording and highlights

Feb 7, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right...

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