How can your destination truly understand what its visitors are going through? Use an “upvoting” site to take the temperature. Search your destination’s name on sites like reddit.com and imgur.com for a quick snapshot that shows which aspects of your destination pique the interest of the online community. Tools like this are a useful supplement to feedback collected through the destination’s social media channels or through formal visitor surveys and market research. Dig deeper into the stories people are sharing online – you may be surprised at what has people talking.

Related reading about consumer-centric practices: Design thinking for the modern DMO

Featured image credit: Mauro Mora, Unsplash