Content marketing and campaigns

Earned vs. paid media: Should DMOs pay to promote third-party content?

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it...

Help travellers choose your destination with eye-popping visual content

Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how difficult it is to choose where to visit next? With so many beautiful destination photos and videos filling our feeds everyday, narrowing down the list...

Is your messaging obsolete? This is the art of niche content marketing

Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel...

Is your destination Instagram-worthy?

Apr 13, 2017 | Best practices and tactics, Content marketing and campaigns

Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet...

Will Facebook City Guides make trip planning easier?

Mar 28, 2017 | Best practices and tactics, Content marketing and campaigns

Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service...

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

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