DMO leadership

Copenhagen CEO on the two biggest jobs ahead for travel destinations

“We didn't see ourselves only as a tourism sector company. We were trying to say that we are actually here for the greater good.” – Mikkel Aarø-Hansen Ever wondered why Copenhagen is so well known as one of the world’s most environmentally progressive cities? You...

Don’t copy, be inspired: How Copenhagen became a green beacon of hope

“There are many routes to the future. There's not just one. Copenhagen is fantastic. It's a miracle. Don't copy. Be inspired.” – Jens Kramer Mikkelsen   How did Copenhagen become one of the world’s greenest cities, and what can today’s changemakers learn from the...

Corporate sustainability isn’t working: Here’s what the travel industry needs to do next

“You have a huge, powerful constituency that visits you. You can educate them and mobilize them, not to tell you not to change their towels, but to get involved as a citizen in politics.” – Auden Schendler   Despite some progress, the world is not yet on track to...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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