Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a...

Feb 9, 2021 | Destination marketing strategy, Research and analysis
Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a...
Dec 4, 2020 | Destination marketing strategy, Research and analysis
COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest...
Aug 12, 2020 | Destination marketing strategy, Research and analysis, Topic: Sustainable tourism
Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled...
Nov 2, 2018
As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to...
Jun 1, 2018
A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....
Apr 26, 2017
Imagine being able to see exactly where your visitors come from, where they stay, and how much money they spend. Your...
Mar 15, 2017
Visit Flanders is taking resident opinions about tourism seriously. The Belgian destination management organization...
Mar 10, 2017
It’s time to get specific about success. Destination marketing organizations (DMOs) need to focus all of their efforts...
Dec 23, 2016
In 1960, Theodore Levitt coined the term “marketing myopia” in Harvard Business Review as a cautionary description of...
Nov 25, 2016
When you need information, go straight to the source. That’s why some of the most important research your destination...
Oct 19, 2016
The design thinking process helps destinations better understand its visitors and their travel needs. It’s all about...
Sep 28, 2016
The Colombian city of Medellín has undergone a remarkable transformation and is now a world-class example of urban...
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