Research and analysis

Destination Spotlight: Surrey, BC tracks rising tourism sentiment during campaigns

Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is rising, too. Discover Surrey relies on Tourism Sentiment Index to measure the progress it is making through integrated campaigns and uses it to share...

Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging

The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be written, Richmond Region Tourism is using Tourism Sentiment Index to track the destination’s reputation and to make informed decisions about if and...

Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis

Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is plentiful. That’s why the City uses Tourism Sentiment Index to get an ongoing view of its competitors and to zero in on its top tourism experiences....

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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