Research and analysis

Tourism Sentiment Index gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree

Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their experiences - positive or negative - impact travel decisions. By that measure, Tourism Port Douglas & Daintree (TPDD) is enjoying enviable success...

625,000,000 conversations across 100 destinations: Get the first (free) Global Tourism Sentiment Index report

Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how do you know exactly what people are saying? Destination marketers often measure public perception through surveys that provide useful but limited data...

10 million conversations: This city uses sentiment analysis to hear how its people really feel

As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to shape strategic planning. The city welcomed almost seven million people in 2017, which reflects a rise in leisure travellers. Meanwhile, how do...

Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale

Jun 1, 2018 | Destination marketing strategy, Research and analysis, Topic: Measuring success

A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....

Metrics mean relevance: Behold Door County’s data holy grail

Apr 26, 2017 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Imagine being able to see exactly where your visitors come from, where they stay, and how much money they spend. Your...

How do your residents feel about tourism? Visit Flanders studies local perceptions of carrying capacity

Mar 15, 2017 | Destination marketing strategy, Research and analysis, Topic: Sustainable tourism

Visit Flanders is taking resident opinions about tourism seriously. The Belgian destination management organization...

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