Topic: Measuring success

10 U.S. tourism markets ranked by online word of mouth

Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average of 40%. This past year, our team working on Tourism Sentiment Index (TSI) has crunched enormous amounts of data – more than a billion online...

5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index

Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their destinations and specific tourism assets. After a fall 2018 public release, more than 160 destinations have joined the initiative, and our team has...

Tourism Sentiment Index gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree

Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their experiences - positive or negative - impact travel decisions. By that measure, Tourism Port Douglas & Daintree (TPDD) is enjoying enviable success...

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Consent*

Thank you! You will receive an email to confirm your subscription.