Strategic planning

Who’s doing niche tourism? These 5 destinations are doubling down on specific visitor passions

An experience made for everyone is often nothing special to anyone. “Why should I visit?” is one question your destination needs to address in today’s increasingly competitive tourism market. A niche marketing strategy can connect your destination and its community to...

The E.U.’s new data protection law hits May 25

A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your destination is, this law could affect you, because the internet knows no borders. The European Union (E.U.) created the General Data Protection...

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment. Ottawa was about to become the epicentre of Canada’s 150th anniversary celebrations in 2017. Tourism was expected to increase by 6.0% in overnight...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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