Topic: Always-on content

Why the hero-hub-hygiene content marketing strategy still wins for DMOs

Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader content goals. In 2014, YouTube and Google put forth the hero-hub-hygiene (H-H-H) strategy to help digital marketers get the greatest impact from...

Why emoji are a 🎁 for your DMO’s content marketing

Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working Group at University of California, Berkeley. She received her Ph.D. in marketing and communication from the UQ Business School at the University of...

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really....

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

Feb 16, 2018 | Destination marketing strategy, Strategic planning, Topic: Always-on content

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...

8 tips for a brilliant DMO website and our Hall of Fame

Feb 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with...

Earned vs. paid media: Should DMOs pay to promote third-party content?

Dec 15, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring...

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