How Tourism Bay of Plenty turns The Love of Tourism into action

“The only way forward is to fundamentally change,” says CEO Kristin Dunne, describing Tourism Bay’s ambitious destination plan called The Love of Tourism. To make fundamental changes, destination marketing organizations (DMOs) often require an expanded organizational...

The Love of Tourism: Bay of Plenty plans a future of flourishing

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals...

Manage mass tourism before it manages you

At Destination Think, our credo is that tourism can make the world a better place. When people travel, their minds open. They learn about other people, cultures, ideas and environments. Most of all, they learn about themselves. Travel can provide a new perspective...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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