We’ve noticed that the word brand makes some people uncomfortable. Has brand become a bad word? Most people don’t...

Sep 13, 2019 | Brand and identity
We’ve noticed that the word brand makes some people uncomfortable. Has brand become a bad word? Most people don’t...
Aug 21, 2019 | Brand and identity, Topic: Place DNA®
If its projected image doesn’t match its Place DNA®, your tourism destination risks a fierce backlash from residents....
Mar 7, 2019 | Brand and identity
Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than...
Apr 27, 2018
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...
Jan 19, 2018
Can you define your destination’s community identity? Do you know your residents’ greatest hopes and fears about...
Nov 3, 2017
Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best...
Oct 9, 2017
Back in 2014, Destination Think worked closely with Regional Tourism Organization Four Inc. for the Province of...
May 3, 2017
Your visitors spend months dreaming about their vacation. They research online, they see promotional material on...
Apr 5, 2017
In 2015, the Skift travel magazine declared “The Rise of the Boutique Destination” as a trend to watch. This mirrors...
Mar 31, 2017
The stories of your destination are the essence of its promotion. Visitors, residents, stakeholders, and your...
Mar 1, 2017
The City of Vancouver, Canada has been taking heat for its new wordmark design. An open letter signed by over one...
Feb 14, 2017
You might be the king or queen of your castle. You’re passionate and creative about your destination’s branding, its...
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